A platform that clearly exposes all the aspects you need when buying a car
We had to think of a new way to organise all the information that Cartienda had in their website, according of what the final users are looking for.
Applied methodologies
TEAM
1 Project manager
1 UX/UI Designer
SERVICES
UX/UI Design
Content Management
PROJECT
Product Discovery,
UX Architecture,
Design System.
Users First
First and foremost we needed to create a platform based on the users and their needs. We had to understand these users and the market.
1.
With the user in mind we created a new platform that managed to reach a balance between ads and clean search.
2.
When the user searchs for a new car, they get the chance to access more information.
3.
We added a personalized experience for the users that decided to log in.
4.
We organized the filters so its easier for the user to find what he is looking for.
We created a design system by breaking-down different components into small elements to help our workflow. With this approach, we built a structure that was coherent through the site on desktop and mobile.
Next Project
ACCIONA SERVICIOS
Branding * Design System * Prototype